Fractional CMO & Senior Marketing Advisor
Two decades driving measurable growth across media, e-commerce, subscription, and DTC brands. I specialize in lifestyle and media, working with startups finding their footing and enterprises optimizing for greater profitability. I integrate seamlessly into your existing team or work independently, whatever the moment calls for.
Let's connectStrategic marketing plans connecting brand, performance, and lifecycle. Revenue and monetization planning. New revenue stream identification and buildout. P&L ownership.
End-to-end lifecycle and CRM strategy. Subscription and membership program design. Retention and win-back frameworks. Customer lifetime value optimization.
New product launches, rebrands, and replatforms. Customer adoption frameworks and market narratives. Positioning for press, partnerships, and industry audiences.
Deep-dive audits of existing marketing programs. Paid and organic channel strategy. Email, SMS, affiliate, influencer, SEO, and content integration. Agency and vendor evaluation.
Building, training, and coaching marketing teams. Performance frameworks and operating cadence. Cross-functional alignment. Executive-level marketing buy-in and C-suite partnership.
Embedded marketing leadership for founder-led and growth-stage companies. Strategic planning, budget ownership, and board-level collaboration, without the full-time overhead.
Clients & experience
Selected clients and employers across two decades in growth marketing, from household consumer brands to venture-backed digital platforms.
Impact
Representative areas of operational impact across engagements.
Background
Leadership roles across consumer media, eCommerce, and marketing services.
Advising media and consumer companies on GTM strategy, new revenue streams, and AI-enabled product adoption across subscription, eCommerce, and digital platform businesses. Serving as Fractional CMO for an AI-powered content platform. Earlier consulting practice spanned national news media, education, and marketing services.
Owned growth strategy and P&L across a multi-brand eCommerce and media portfolio. Led a 10+ person team spanning lifecycle, paid, influencer, affiliate, SEO, and brand. Delivered double-digit YoY revenue growth following a record prior year; launched channel firsts including Digital OOH and Programmatic Direct Mail.
Led acquisition, lifecycle, and retention strategy for one of America's largest regional news brands. Built and scaled five cross-functional teams of 35+ professionals. Drove 254% subscriber growth YoY and 63% revenue growth. Launched the brand's first brand marketing campaign in a decade and directed a full martech transformation.
Directed $20M+ in client budgets and led a 15-person team delivering integrated marketing for CPG, media, travel, and eCommerce clients. Oversaw branding, content, paid media, SEO, influencer, email, and retail programs. Led a major CPG rebrand achieving 7× benchmark sales lift (Oracle, 96th percentile).
Early career across agency and brand-side roles in digital strategy, social media, media planning, and account management. Held positions at StrawberryFrog and Gilt, and co-founded a boutique marketing consultancy serving publishing and spirits brands.
Get in touch
If the work here resonates and you're facing a challenge worth solving, I'd love to connect. I take on a limited number of engagements at a time, so reach out early.
Based in Miami, FL and Brooklyn, NY. Available for remote and on-site engagements.